DEVELOPMENT STAGE
Insight Generation
Exploratory/U&A
Idea OR Concept Testing/Recycling
Product Testing
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POST LAUNCH STAGE
Communication Post Evaluation Product Performance
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PRE LAUNCH STAGE
Ad Pretesting
Pack Testing
Consumer Profiling
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PRODUCT AND BRAND
Competition Tracking
Shopper Behaviour
Store Audits
POSM Testing
Brand Equity/Positioning
Product/Brand Extensions
Triggers & Behaviours
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DEVELOPMENT STAGE
Insight Generation Exploratory/U&A Idea OR Concept
Testing/Recycling
Product Testing
PRE LAUNCH STAGE
Ad Pretesting , Pack Testing
Consumer Profiling
POST LAUNCH STAGE
Communication Post
Evaluation Product
Performance
POST LAUNCH STAGE
Competition Tracking
Shopper Behaviour
Store Audits
POSM Testing
Brand Equity/Positioning
Product/Brand Extensions
Triggers&Behaviours